Liam Ottley
youtubeAI Agency creator and Morningside AI founder, teaching agent businesses on YouTube.
Liam Ottley founded Morningside AI in 2022 as a UK-based agency selling custom GPT-based chatbots and, later, AI agents to small and mid-market businesses. His YouTube channel grew in parallel with the agency, originally as a marketing channel for Morningside and later as a standalone education business serving aspiring AI-agency operators. By the end of 2024 Morningside AI had been folded into a broader content-and-education brand under Ottley's name.
Ottley's content style is direct and tactical, with videos ranging from short pitches of the AI-agency business model to multi-hour deep-dives on specific tooling. Topics include using ChatGPT custom GPTs for client deliverables, integrating Voiceflow or Botpress for chatbot builds, using Make and Zapier for agent backbones, agency sales and pricing tactics, and the operational side of running a small consulting team. He also runs a paid education programme covering the same material in structured form.
The audience is overwhelmingly aspiring AI-agency founders rather than enterprise AI buyers or engineering teams. Channel growth accelerated through 2023-2024 as the "AI agency" business-model thesis reached mainstream small-business YouTube and reached approximately 400,000 subscribers by December 2025. Ottley's 2025-2026 content has pivoted in part toward more advanced agentic build patterns (multi-step LangChain agents, AI voice agents, Vapi-style integrations) as the entry-level chatbot opportunity has commoditised.
Our Take
Ottley's content is aimed at small operators, not enterprise buyers, which is the right framing. We do not point ShadowGen clients there directly, but agency builders we work with cite his videos as the entry point to the AI services market. — Rafal Fila, ShadowGen
What Sets Liam Ottley Apart
Ottley operationalised the "AI agency" business model on YouTube earlier and more comprehensively than most peers, combining tactical build content with the go-to-market and pricing side that engineering-focused creators rarely cover. The companion agency at Morningside gives the content a credible operating context.
Key Achievements
Topics Covered
Content Style
Tactical, business-model-first content mixing short pitches with multi-hour deep-dives. Heavy emphasis on sales motion, pricing, and client delivery rather than pure engineering.
Standout Content
His 'AI Automation Agency Complete Guide' is the most comprehensive free resource for starting an AAA business. In over an hour, he covers niche selection, service packaging, pricing, client outreach scripts, delivery workflows, and scaling strategies. It's essentially his paid course condensed into a single video, which is why it's accumulated hundreds of thousands of views and become the reference point for the entire AAA movement.
Notable Content
Content Schedule
Multiple videos per week, mix of short and long form
Who Watches Liam Ottley
Aspiring AI-agency founders, freelancers, and small consultancies looking to package AI/automation as a service. Skews early-career entrepreneur rather than enterprise buyer.
Work With Liam Ottley
Works with AI platform companies for product reviews and community integrations. Runs a paid community and course focused on AI agency building.