Jeff Su
youtubeProductivity YouTuber on Google Workspace, Notion, and AI workflows.
Jeff Su built his YouTube channel between 2020 and 2023 while working full-time at Google as a product marketing manager, focusing on productivity tips and Google Workspace tutorials targeted at corporate knowledge workers. The format was distinctive from the start: tight 6-to-12-minute videos with high production values, on-screen captions, and explicit step-by-step structure designed for an audience that wanted to apply the content the same day. He left Google in 2023 to pursue YouTube full time.
Su's topical range has expanded with audience growth. Core Google Workspace content (Gmail, Docs, Sheets, Calendar) remains foundational, but the channel now covers Notion workflows, ChatGPT and Gemini productivity patterns, AI note-taking tools, Apple Notes and Apple Intelligence features, and meta-content on personal workflow construction. The frame is consistently the corporate knowledge worker rather than the developer or the entrepreneur.
The audience is broad and international, weighted toward English-speaking knowledge workers, students, and small-business operators. Channel growth was relatively linear through 2022-2023 and inflected upward during the generative-AI wave from late 2022 onward as Su's ChatGPT and AI-tooling content reached a wider audience. By December 2025 the channel had approximately 1.2 million subscribers. Su's 2025-2026 publishing cadence has continued at the same multi-video-per-week rhythm with AI productivity tooling as the dominant theme.
Our Take
Su's ChatGPT-at-work content is the cleanest tactical introduction we point non-technical knowledge-worker clients toward when they need to apply AI to their existing Google Workspace or Notion estate. — Rafal Fila, ShadowGen
What Sets Jeff Su Apart
Su's ex-Google PMM background and tight production format combine to make the channel unusually applicable to corporate knowledge workers. He is one of the few productivity YouTubers at scale who consistently covers AI-tooling integration into existing workflows rather than treating AI as a separate category.
Key Achievements
Topics Covered
Content Style
Polished 6-to-12-minute tutorials with on-screen captions and tight step-by-step structure. Production quality is unusually high for the productivity-creator space.
Standout Content
His '10 ChatGPT Life Hacks — That'll Change How You Work' video became one of the most-watched AI productivity videos on YouTube. Rather than generic prompt examples, Jeff showed specific corporate use cases — turning meeting transcripts into action items, drafting emails in your own voice, and creating Excel formulas from natural language. It resonated because it addressed real workplace problems that millions of office workers face daily.
Notable Content
Content Schedule
Multiple videos per week (typically 2-3)
Who Watches Jeff Su
Corporate knowledge workers, students, and small-business operators looking to apply tools immediately. Broadly international English-speaking audience.
Work With Jeff Su
Partners with productivity and SaaS tool companies for in-depth product reviews and integration tutorials. Available for corporate training and speaking engagements.