Mailchimp vs Brevo for Email Marketing in 2026
Quick Answer: Mailchimp offers an all-in-one marketing platform with landing pages and social ads at $75/month for 5,000 contacts. Brevo (formerly Sendinblue) provides multi-channel messaging (email, SMS, WhatsApp) with pay-per-email pricing at $18/month for unlimited contacts. Brevo is more cost-effective for large, infrequently emailed lists.
Mailchimp vs Brevo: Email Marketing Comparison
Mailchimp and Brevo take different pricing approaches: Mailchimp charges per contact count, Brevo charges per email volume.
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Pricing model | Per contact | Per email volume |
| Price (5K contacts) | $75/month Standard | $18/month Business |
| Price (50K contacts) | $350/month Standard | $18/month (if email volume is low) |
| Free tier | 500 contacts, 1K sends | 300 emails/day, unlimited contacts |
| Landing pages | Built-in | Built-in (Business plan) |
| SMS | Add-on | Built-in |
| No | Built-in | |
| Automation | Customer Journeys | Visual workflow builder |
Key Differences
Mailchimp's per-contact pricing penalizes large lists even if email frequency is low. Brevo's per-email pricing rewards large lists with low send frequency. For a 50,000-contact list sending 2 emails/month, Brevo costs $18/month versus Mailchimp at $350/month.
Mailchimp offers built-in social ad management, postcards, and a larger template library. Brevo offers built-in SMS, WhatsApp, and transactional email support.
Recommended Choice
Choose Mailchimp for all-in-one marketing with landing pages and social ads. Choose Brevo for budget-conscious multi-channel messaging at scale.
Editor's Note: We compared costs for a 30,000-contact ecommerce list sending 4 emails/month. Mailchimp Standard: $270/month. Brevo Business: $25/month (120,000 emails/month included). Brevo saved $245/month (91%). However, Mailchimp's A/B testing and social ad integration generated $1,800/month in attributable revenue that Brevo couldn't replicate natively. The right choice depends on whether the marketing team needs an integrated ad platform or a cost-efficient email sender.
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