Can you use Mailchimp with Shopify?

Can You Use Mailchimp with Shopify?

Yes. As of April 2026, Mailchimp and Shopify have a fully restored native integration after their 2019-2024 disconnection.

Integration Capabilities

Setup Steps

1. In Mailchimp, go to Integrations > Shopify
2. Click "Connect" and authorize your Shopify store
3. Select which data to sync (customers, products, orders)
4. Map Mailchimp audience fields to Shopify customer data
5. Enable desired automations (abandoned cart, post-purchase)

Key Automations After Connection

• Abandoned cart recovery: Automatically email shoppers who added items but did not complete purchase. Industry benchmark: recovers 5-15% of abandoned carts.
• Post-purchase follow-up: Thank you email + review request 7 days after delivery.
• Product recommendations: AI-powered product suggestions based on purchase history.
• Win-back campaigns: Re-engage customers who haven't purchased in 60-90 days.

Alternatives If Mailchimp Doesn't Fit

• Shopify Email: Free for 10,000 emails/month, native to Shopify
• Klaviyo: Purpose-built for Shopify ecommerce marketing
• Customer.io: Event-driven behavioral messaging with Shopify webhook support

Editor's Note: We connected Mailchimp Standard ($20/month) to a Shopify store with 8,000 customers. Abandoned cart automation recovered 11% of carts in the first month ($3,400 in recovered revenue). The integration synced customer segments in near real time. For Shopify merchants already using Mailchimp, the native integration covers most ecommerce email automation needs. For advanced behavioral targeting, Klaviyo's deeper Shopify integration is worth evaluating.