Twilio
by Twilio Inc.
Cloud communications platform providing APIs for SMS, voice, email (SendGrid), video, and WhatsApp messaging with usage-based pricing. Twilio is a cloud communications platform founded in 2008 by Jeff Lawson and headquartered in San Francisco. The company went public on the NYSE in 2016 (ticker: TWLO) and reported $4.
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2008 | Apr 2026 | Twilio |
| IPO | 2016 (NYSE: TWLO) | Apr 2026 | Twilio SEC filing |
| Annual Revenue | $4.1 billion (FY2024) | Apr 2026 | Twilio 10-K |
| Customers | 300,000+ active customer accounts | Apr 2026 | Twilio |
| SMS Pricing | From $0.0079/message (U.S. domestic) | Apr 2026 | Twilio |
| Products | SMS, Voice, Video, Email/SendGrid, WhatsApp, Segment, Flex | Apr 2026 | Twilio |
| SendGrid Acquisition | Acquired SendGrid in 2019 for $2 billion | Apr 2026 | Twilio |
| Segment CDP | Twilio Segment — customer data platform for event-driven automation | Apr 2026 | Twilio |
About Twilio
Twilio is a cloud communications platform founded in 2008 by Jeff Lawson and headquartered in San Francisco. The company went public on the NYSE in 2016 (ticker: TWLO) and reported $4.1 billion in revenue for fiscal year 2024. As of April 2026, Twilio serves more than 300,000 active customer accounts worldwide.
The platform provides a suite of communication APIs: Programmable SMS (from $0.0079/message for U.S. domestic), Programmable Voice (from $0.013/minute inbound), Programmable Video, WhatsApp Business API, and email delivery via SendGrid (acquired in 2019 for $2 billion). Developers integrate these APIs into applications to send notifications, verification codes, marketing messages, and support communications programmatically. Twilio Verify handles two-factor authentication, and Twilio Conversations provides multi-party messaging across SMS, WhatsApp, and chat.
Twilio Segment (acquired in 2020 for $3.2 billion) is a customer data platform (CDP) that collects, cleans, and routes user event data across marketing, analytics, and data warehouse tools. Segment enables event-driven automation by unifying customer data from websites, mobile apps, and servers into a single customer profile. Twilio Flex is a programmable contact center platform that can be customized with code. Pricing is usage-based with no minimums — organizations pay only for what they use, with a free trial that includes $15 in credit.
Integrations (8)
Other Integration Platforms Tools
Celigo
iPaaS built for the NetSuite ecosystem with pre-built connectors
Integration PlatformsHubSpot Operations Hub
Automate business processes and keep your CRM data clean
Integration PlatformsRetool
Internal tool builder with database connectors, API integrations, and workflow automation for business applications
Integration PlatformsTray.io
API-first general automation platform
Integration PlatformsSee How It Ranks
Best iPaaS and Integration Platforms 2026
Integration platform as a service (iPaaS) tools connect cloud and on-premises applications, databases, and APIs to automate data flow across business systems. As of March 2026, the iPaaS market includes both enterprise-grade platforms with deep governance (Workato, MuleSoft) and accessible tools designed for smaller teams (Zapier, Make). This ranking evaluates the top 8 iPaaS platforms across five weighted criteria derived from production deployment data. The evaluation covers integration breadth (connector depth and API coverage), ease of use (time to first integration and builder quality), pricing value (total cost of ownership across usage tiers), enterprise features (SSO, audit logging, compliance), and scalability (high-volume throughput and multi-step workflow support). Scores reflect hands-on testing and anonymized client deployment data collected between January and March 2026.
Best Integration Platforms 2026
Our curated ranking of the top integration platforms (iPaaS) for enterprises and growing teams.
Questions About Twilio
What are the best automation tools for logistics and supply chain?
Zapier, Shopify Flow, and n8n are the top logistics automation tools in 2026. Zapier connects order management systems to carriers and fulfillment platforms. Shopify Flow handles native ecommerce logistics. n8n provides high-volume self-hosted automation at zero per-execution cost. Twilio adds SMS shipping notifications at $0.0079/message.
What is Communication Automation?
Communication automation uses software to send, route, and manage messages across email, SMS, voice, chat, and push notifications based on triggers and rules. Automated communications achieve 40-70% higher open rates than manual sends, and SMS reminders reduce no-shows by 20-30%.
Can you automate SMS and text message notifications?
Yes. Twilio provides programmable SMS at $0.0079 per message in the US. Combined with Zapier, Make, or n8n, automated SMS notifications trigger on business events like order shipments, appointment reminders, and payment confirmations without custom development.
Is Twilio worth it in 2026?
Twilio scores 8.0/10 in 2026. Most complete communications API platform: SMS, voice, video, email (SendGrid), WhatsApp. Pay-per-use pricing (no minimums). Segment CDP for unified customer data. 300K+ customers. Developer-focused — no visual builder for non-technical users.