IFTTT logo

IFTTT

by IFTTT Inc

Cloud Free Tier freemium API Available

Every thing works better together Consumer and enterprise automation platform connecting 800+ services with simple if-this-then-that logic. IFTTT pioneered the concept of trigger-action automation for everyday users and has expanded to serve businesses through its Connect platform for embedding integrations into products.

Performance Scores

6.9

3 rankings evaluated

Score range: 6.8 – 7.0

Key Facts

General

General facts about IFTTT
AttributeValueAs ofSource
Founded2011Feb 2026Official Website
Connected Services800+Feb 2026Official Website
IoT StrengthStrong smart home and IoT device supportFeb 2026Official Website
Enterprise ProductIFTTT Connect for embedding integrations into productsFeb 2026Official Website

Core Features

Core Features facts about IFTTT
AttributeValueAs ofSource
Total Applet RunsBillions of applets runFeb 2026Official Website
Free Tier2 applets on free planFeb 2026Official Website

Strengths

  • Simplest possible interface
  • Strong consumer and IoT integrations
  • Free tier available
  • Mobile-friendly
  • Cheapest paid plan available
  • $3.49/month entry price
  • 800+ service connections
  • Strong IoT and smart home
  • Plans from $3.49/month — cheapest paid option
  • Excellent IoT and smart home support
  • Simplest interface of any automation tool
  • Good mobile app

Limitations

  • Limited to simple if-then logic
  • No complex workflows
  • Fewer business app integrations
  • Slow polling on free tier
  • Very limited free tier (2 applets)
  • No complex logic or branching
  • Limited business features
  • Very limited workflow complexity
  • No branching or data transformation
  • 800 services — fewer than competitors
  • Not suited for business automation

Based on evaluations in 3 rankings: Best Automation Tools for Small Business 2026, Best Automation Tools for Small Teams 2026, Best Automation Tools by Price-Performance Value in 2026

About IFTTT

Consumer and enterprise automation platform connecting 800+ services with simple if-this-then-that logic. IFTTT pioneered the concept of trigger-action automation for everyday users and has expanded to serve businesses through its Connect platform for embedding integrations into products. With millions of users and a decade-plus track record, IFTTT remains one of the most recognized names in automation, particularly strong in smart home and IoT device connectivity.

Integrations (7)

Amazon Alexa native
Gmail native
Google Home native
Philips Hue native
Slack native
Spotify native
Zapier (via Webhooks) webhook

Last updated: | Last verified:

Other Workflow Automation Tools

See How It Ranks

Best AI-Powered Automation Tools in 2026

AI-powered automation tools integrate artificial intelligence features — natural language workflow creation, intelligent data mapping, predictive actions, and LLM-based content generation — into their automation platforms. As of March 2026, most major automation platforms have added AI capabilities, but the depth and practical utility of these features varies significantly. This ranking evaluates 8 automation tools on the practical value of their AI features, not marketing claims. The evaluation focuses on whether AI features reduce manual configuration, accelerate workflow creation, and improve outcomes versus doing the same work without AI. Tools that use AI as a core differentiator (not just a checkbox feature) score higher.

Best Automation Tools for Startups in 2026

Startups need automation tools that provide immediate value at minimal cost, with room to scale as the team grows. The best startup automation tools offer generous free tiers, fast time-to-value (first working automation within hours, not days), and a clear scaling path from 5-person team to 50-person company. This ranking evaluates 8 automation platforms specifically for startup relevance as of March 2026. The evaluation prioritizes free tier generosity, speed from signup to first working automation, scalability as the team and workflow count grow, integration breadth covering the typical startup tech stack (Slack, Google Workspace, HubSpot, Stripe, GitHub, Notion), and total cost at early-stage volumes (under 50,000 tasks per month).

Questions About IFTTT

Zapier vs IFTTT in 2026: Professional Automation vs Consumer Simplicity

Zapier targets business users with 7,000+ app integrations, multi-step workflows, conditional logic, and AI features starting at $19.99/month. IFTTT focuses on consumer and smart home automation with simpler single-trigger applets and a free tier, though its Pro+ plan ($5/mo) enables multi-action routines. As of 2026, Zapier dominates business automation while IFTTT retains a niche in IoT and consumer workflows.

Is IFTTT still worth it in 2026?

IFTTT scores 5.5/10 in 2026. It offers the simplest automation interface available (9/10 ease of use) and the strongest smart-home device ecosystem (700+ services including Ring, Nest, Philips Hue). However, it scores only 3/10 for business automation with no branching, no loops, and no error handling on the free tier. Free tier limited to 2 applets with 1-hour polling. Every business client we tested outgrew IFTTT within a month. Best for personal smart-home use only.

What are the best automation tools for small businesses and startups?

The best automation tools for small businesses in 2026 are Make (best value with visual workflows starting free), Zapier (fastest setup with 7,000+ apps), n8n (free self-hosted unlimited usage), ActivePieces (MIT open-source alternative), and IFTTT (cheapest at $3.49/month). Make offers the best balance of power and affordability for growing small businesses.

IFTTT vs Zapier: Which automation platform should you choose in 2026?

IFTTT excels at consumer and IoT automation with 800+ services and very affordable pricing starting at $3.49/month. Zapier dominates business automation with 7,000+ apps, multi-step workflows, and team features starting at $19.99/month. Choose IFTTT for smart home; choose Zapier for business processes.

Learn More