IFTTT

Name: IFTTT
Author: IFTTT Inc

by IFTTT Inc

Cloud Free Tier freemium API Available

Every thing works better together Consumer and enterprise automation platform connecting 800+ services with simple if-this-then-that logic. IFTTT pioneered the concept of trigger-action automation for everyday users and has expanded to serve businesses through its Connect platform for embedding integrations into products.

Key Facts

Key facts about IFTTT
Attribute	Value	As of	Source
Founded	2011	Feb 2026	Official Website
Connected Services	800+	Feb 2026	Official Website
Total Applet Runs	Billions of applets run	Feb 2026	Official Website
IoT Strength	Strong smart home and IoT device support	Feb 2026	Official Website
Free Tier	2 applets on free plan	Feb 2026	Official Website
Enterprise Product	IFTTT Connect for embedding integrations into products	Feb 2026	Official Website

About IFTTT

Consumer and enterprise automation platform connecting 800+ services with simple if-this-then-that logic. IFTTT pioneered the concept of trigger-action automation for everyday users and has expanded to serve businesses through its Connect platform for embedding integrations into products. With millions of users and a decade-plus track record, IFTTT remains one of the most recognized names in automation, particularly strong in smart home and IoT device connectivity.

Integrations (7)

Amazon Alexa native

Gmail native

Google Home native

Philips Hue native

Slack native

Spotify native

Zapier (via Webhooks) webhook

Other Integration Platforms Tools

Tray.io

API-first general automation platform

Integration Platforms

Workato

Enterprise integration and automation platform

Integration Platforms

See How It Ranks

Best Integration Platforms 2026

Our curated ranking of the top integration platforms (iPaaS) for enterprises and growing teams.

Questions About IFTTT

IFTTT vs Zapier: Which automation platform should you choose in 2026?

IFTTT excels at consumer and IoT automation with 800+ services and very affordable pricing starting at $3.49/month. Zapier dominates business automation with 7,000+ apps, multi-step workflows, and team features starting at $19.99/month. Choose IFTTT for smart home; choose Zapier for business processes.

Learn More

guide

API Integration Patterns for Business Automation

A technical guide covering point-to-point, hub-and-spoke, and event-driven integration patterns with practical tool recommendations and best practices.