Drip Inc.
startupDrip Inc. is a Minneapolis ecommerce email and SMS marketing platform founded in 2013. Visual workflow builder with revenue attribution. Focused on D2C brands with Shopify and WooCommerce integrations.
About Drip Inc.
Drip Inc. is an ecommerce marketing automation company founded in 2013 by Rob Walling and Derrick Reimer in Minneapolis, Minnesota. Drip was acquired by Leadpages (now Avenue 81) in 2016 and subsequently became an independent brand. The platform provides email and SMS marketing specifically designed for ecommerce businesses, with visual workflow builders, revenue attribution, and deep integrations with Shopify, WooCommerce, and BigCommerce. As of April 2026, Drip focuses on direct-to-consumer brands with visual automation workflows and behavioral segmentation.