What are the key differences between Zapier and Make?

Zapier vs Make: A Detailed Comparison

Zapier and Make (formerly Integromat) are two of the most popular workflow automation platforms, but they serve different needs. Here is a thorough breakdown.

Pricing and Value

Zapier uses a task-based pricing model: each data-moving action step counts as a task, while triggers, filters, and built-in tools are free. The free tier includes 100 tasks per month. Paid plans start at about $19.99/month billed annually, with task allowances that scale by plan.

Make uses an operations-based model with more generous limits. The free tier includes 1,000 operations per month with 2 active scenarios. Paid plans start at $9/month billed annually for 10,000 operations. For most use cases, Make offers better value, especially for multi-step workflows where Zapier charges per step.

Ease of Use

Zapier is the easier platform to learn. Its linear, step-by-step workflow builder is intuitive for non-technical users. You simply choose a trigger, add actions, and map fields. The trade-off is less flexibility for complex logic.

Make uses a visual canvas where you drag and connect modules. While the learning curve is steeper, the visual approach lets teams build branching logic, parallel paths, and complex data transformations more naturally. Advanced users tend to prefer Make for this reason.

Integration Ecosystem

Zapier leads with 9,000+ app connections, the largest ecosystem of any automation platform. If an app has an API, chances are Zapier supports it.

Make offers 1,800+ app modules, which is fewer but still covers most popular tools. Make modules tend to offer deeper functionality per app, exposing more API endpoints than Zapier typically does.

Developer Experience

Zapier provides code steps (Python and JavaScript) and a developer platform for building custom integrations. However, the linear workflow model can feel limiting for complex logic.

Make offers a more developer-friendly experience with its visual data routing, built-in functions, and JSON/XML handling. For teams that need to transform data between steps, Make is significantly more capable.

When to Choose Each

• Choose Zapier if organizations want the easiest setup, need access to the widest range of apps, and existing workflows are primarily simple trigger-action pairs.
• Choose Make if organizations need complex branching logic, want better pricing at scale, or require advanced data transformation between steps.