How much does Retool cost in 2026?

Pricing Overview

Retool uses a per-user model aimed at developers building internal tools, with a free tier for up to 5 users and paid tiers that add governance, SSO, and source control. In 2026 Retool split users into three separately priced classes and added AI credits and Agent hours.

Retool Pricing Tiers (as of July 2026)

Two 2026 changes: Business is now $65/builder month-to-month ($50 billed annually), and pricing splits into builders, internal users, and external (end) users. External users are volume-tiered (roughly: 0-50 free; 51-250 ~$10/mo; 251-500 ~$7/mo; 501+ ~$5/mo, with annual discounts), and each tier bundles monthly AI credits (250 to 10,000 by tier) and Agent hours. Because the pricing page geo-prices in EUR, exact USD figures vary by region.

What each plan includes

• Free supports up to 5 users with unlimited apps and 5 GB of Retool Database storage — suitable for small teams prototyping.
• Team adds version history, audit logs, custom branding, and 3 deployment environments, plus AI credits.
• Business adds SSO/SAML, granular role-based access, Git source control, and custom components — the tier where Retool becomes viable for larger orgs with compliance needs.
• Enterprise adds SOC 2 Type II, HIPAA support, on-premise deployment, and a dedicated CSM.

Hidden costs and considerations

• Team-to-Business jump: the step from Team (~$10/builder) to Business ($50-$65/builder) is where SSO lives, so orgs that need SSO for compliance absorb a large per-builder increase.
• End-user licensing: external (end) users are billed separately and volume-tiered, which can add real cost when an internal tool is used by a large non-developer workforce.
• AI usage: AI credits and Agent hours are bundled but finite — heavy AI-component or agent use can exceed the tier's allowance.

How Retool pricing compares

Retool competes with internal-tool builders like Appsmith (open-source, cloud from ~$20/user), Budibase, and Tooljet. Its free tier is competitive, but Business at $50-$65/builder is among the more expensive options once SSO is required.

Editor's Note: We built 12 internal tools on Retool for a fintech company (45 employees). They started free for prototyping, then moved to Team (~$10/builder x 8 = ~$80/month). When they needed SSO for SOC 2, Business was the required tier. Re-checked July 2026: Business is now $65/builder month-to-month ($50 billed annually), and Retool split end users into a separate volume-tiered class — so budget the builder count and the end-user count separately, because a widely-used internal tool can add end-user cost that dwarfs the builder seats. The tools replaced roughly 200 hours/month of manual data entry, so the spend was still easily justified; the hidden cost remained developer time (about 6 weeks to build all 12). — Rafal Fila, ShadowGen