Is Make (Integromat) worth it in 2026?

Make (Integromat) Review 2026

Make (formerly Integromat) is a visual workflow automation platform that consistently punches above its weight in features-per-dollar. After its acquisition by Celonis in 2020, Make has continued to invest in its visual builder, integration library, and enterprise features while maintaining competitive pricing that undercuts Zapier across every tier.

Overall Rating: 8.5/10

What Make Does Best

Visual Workflow Builder

Make's canvas-based scenario builder is the best visual automation interface in the market. Workflows are displayed as a visual flowchart where users can see data flowing between modules. This makes complex workflows with branching, loops, and error handling much easier to understand than list-based interfaces like Zapier.

Data Transformation

Make provides 150+ built-in functions for text manipulation, math, dates, arrays, and data conversion. Users can transform data inline without needing separate steps or code. This is significantly more powerful than Zapier's formatting options.

Pricing

Make offers the best value of any commercial automation platform:

• Free: 1,000 operations/month (vs Zapier's 100 tasks)
• Core ($9/month): 10,000 operations
• Pro ($16/month): 10,000 operations with advanced features

For comparison, Zapier's entry annual price of $19.99/month includes a much smaller task allowance.

Error Handling

Make has built-in error routes that let you define what happens when a step fails. Users can retry, ignore, commit partial data, or route to an alternative path. This level of error handling is not available in Zapier or IFTTT without workarounds.

Where Make Falls Short

Learning Curve

While powerful, Make's visual canvas takes more time to learn than Zapier's simple trigger-action model. New users often find the concepts of routers, iterators, and data mapping confusing at first. Budget 2-3 hours to become comfortable.

Enterprise Features

Make is still catching up to dedicated iPaaS platforms (Workato, Tray.io) on enterprise governance. Features like advanced role-based access, environment management, and compliance certifications are improving but not yet at parity.

Celonis Transition

The 2020 acquisition by Celonis has been mostly positive (continued investment, new features), but the long-term product strategy under Celonis ownership remains a consideration for teams making long-term platform commitments.

Who Should Use Make?

• Cost-conscious teams who want more than Zapier's free tier
• Visual thinkers who prefer seeing workflow logic as a flowchart
• Data-heavy workflows that need inline transformation and aggregation
• Mid-market companies that need power beyond Zapier but do not require enterprise iPaaS

Who Should Look Elsewhere?

• Complete beginners may find Zapier easier to start with
• Developers who want code-first control should consider n8n or Pipedream
• Large enterprises needing deep governance should evaluate Workato or Tray.io

Bottom Line

Make is the best value workflow automation platform in 2026. Its visual builder, data transformation capabilities, and aggressive pricing make it the top recommendation for teams that have outgrown simple trigger-action automations but do not need enterprise iPaaS. For organizations currently on Zapier and finding it expensive, Make should be a first alternative to evaluate.