Kit (ConvertKit Inc.)
startup Boise, Idaho Founded 2013 51-200 employees
Kit (formerly ConvertKit) is a Boise creator email platform founded in 2013. Rebranded to Kit in 2024. 600K+ creators. Email marketing, landing pages, and digital commerce.
About Kit (ConvertKit Inc.)
Kit (formerly ConvertKit) is a creator-focused email marketing platform founded in 2013 by Nathan Barry in Boise, Idaho. The company rebranded from ConvertKit to Kit in 2024 to better reflect its expanded product offering beyond email. Kit focuses on serving creators — bloggers, podcasters, musicians, YouTubers, and online course instructors — with email marketing, landing pages, digital commerce, and visual automations. As of April 2026, Kit serves more than 600,000 creators and processes over $2 billion in creator earnings through its commerce features.